Video Production

Video can capture what words and images can’t.

Think about the client stories you’ve tried to explain to a prospective sponsor or the passion and energy your CEO has for your brand. Video doesn’t just tell - it shows.

A strong video strategy includes multiple types of content, tailored for different platforms and audiences to ensure maximum impact.

What video content should I have?

There’s no one-size-fits-all when it comes to video. The most effective content depends on your brand, audience, and goals, and whether you’re building trust, explaining a product, or driving engagement. A strong strategy usually includes a mix of different video types, each serving a unique purpose.

Interviews

Nothing builds credibility like real people with real voices. Interviews with staff, clients, or suppliers add authenticity and bring passion and emotion to the forefront, making your brand feel more personal and trustworthy.

Product Showcases

Drop the clunky descriptions - video makes your product succinct, engaging, and easy to understand. Show your audience exactly how it works and why they need it in seconds.

Scripted Advertisements

For those times when you need to control the message, a scripted ad can be polished, creative, and emotionally compelling - whether you want to make people laugh, think, or take action.

Behind the Scenes

BTS content drops the curtain, welcoming your customers to the “room where it happens”. Capturing the reality of running your organisation shows transparency and helps remind the audience that you’re a real human being, just like them.

Highlight Reels

Capture the best moments of an event, showcase key takeaways, and create FOMO for future attendees and sponsors. Perfect for promotions, recaps, or social proof.

Video isn’t just about creating content—it’s about making sure it’s fit for purpose across different platforms.

Platform → Where will it live? Social media, email marketing, website, internal comms?
Aspect Ratio → Landscape, portrait, square—each platform requires different formatting for best results.
Audience → Different stakeholders engage with content in different ways. Every choice - from pacing, to lighting choices, to casting, to style - matters.
Length → Same concept, multiple versions. A 60-second clip might work for your email marketing audience, but Instagram might something punchier.
Goal → Are you telling a story, educating, driving engagement, or pushing conversions? Every video should have a clear objective, affecting its composition.

What’s the big deal about video?

Video grabs attention, builds trust, and delivers messages quickly and effectively. More than just a nice-to-have, it’s a powerful tool to drive engagement and reinforce your brand identity across all channels.

BACK TO SERVICES