Brand Identity

Making you, you.

Brand Identity is so much more than just a logo. At digital yarn, we help shape (or reshape) your brand into something unique and tailored to your goals, values, and audience. Through collaboration, we dig into your mission and messaging, and craft a cohesive identity that tells your story.

A strong brand identity isn’t just about looking schmick; it’s about building trust by being recognisable, memorable, and consistent.

Elements of a brand identity include:

Logo
Colours
Fonts
Language and tone of voice
Mission statement and goals
Photo & video guidelines
Design suggestions and templates

“I just need a logo”

Your brand identity is so much more than just a logo. It’s a full suite of cues that shape how people perceive your brand. While a logo is a key piece that helps you to be recognised, it’s just one part of a larger picture.

That’s why we don’t just hand over a logo and call it a day. digital yarn takes a holistic approach, coordinating your brand like one big puzzle assembled seamlessly from all your touchpoints - video content, social media, website, packaging, proposals, and more - ensuring you have everything you need to be you across all platforms and applications.

All together, your brand identity tells and reinforces your story, builds trust, makes you more memorable, and helps set you apart from competitors.

Every element gets wrapped up and delivered to you as simple, professional brand guidelines.

Your brand guidelines are easy-to-apply instructions to share your brand’s personality across everything you do, from your website and social media, to printed flyers and merchandise, to proposals and reports.

Having these aspects clearly defined makes creating assets a simple, straightforward process, so you can be confident your brand is working for you, letting you focus on what you do best.

BACK TO SERVICES