Why do I Need a Strong Brand?

A strong brand extends well beyond a crisp logo and snappy video content.  Branding is a direct reflection of how you are perceived by your audience and the outer world.  Context is everything, and while you may have a strong understanding of what you do, how you do it, and why it’s important, the outer world doesn’t have a clue, and, quite frankly, may not care.

So, we create strong brands to make the perception of your organisation’s voice as efficient and accurate as possible. A strong identity is built on consistency, planning, and passion, and when it works, you will create a brand that is recognisable, reputable and relevant.

What else is important to consider to create trust?

Trust isn’t something that can be quickly created, but it is something that can be quickly destroyed. Building trust is a slow process, and requires meticulous planning and execution. The most important aspect from a branding perspective is to build digital rapport with your audience, where you are willing to show yourself, your goals and your mission.

digital yarn will support you to make yourself visible, make you look and sound great, and ensure that your message is always hitting the mark.

What are your top tips for a small business to build trust/reputability with their audience?

1. Consistent, high quality branding including;

1. Brand guidelines (logo, colours, fonts)

2. A well thought out tone of voice

3. Mission statement and brand values that accelerate your marketing

2. Content that engages and attracts, including;

1. Photos

2. Videos

3. Graphics

3. Digital Rapport, built by;

1. Exposing your true self and brand

2. Injecting passion into your identity